What cookies we use and how to control them
This Cookie Policy explains what cookies are, which cookies Insurance101 uses, and how you can control them. It should be read alongside our Privacy Policy.
Cookies are small text files that are placed on your device (computer, phone or tablet) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.
Cookies are not programs — they cannot run code or deliver viruses. They simply store small amounts of text.
We use cookies to:
We do not use cookies to serve you targeted advertising.
These are necessary for the website to function. They cannot be switched off. They are usually only set in response to actions you take, such as setting your cookie preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preference | 12 months |
| session_id | Maintains your session on the site | Session |
We use Google Analytics to understand how visitors use our website — which pages are popular, how people navigate and where visitors come from. This helps us improve the site. Data collected is anonymised and aggregated.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes users | 2 years |
| _ga_XXXXXXX | Google Analytics — maintains session state | 2 years |
| _gid | Google Analytics — distinguishes users (short-term) | 24 hours |
| _gat | Google Analytics — throttles request rate | 1 minute |
When you click a referral link to an insurer, a cookie may be set by the affiliate network (e.g. Awin, CJ Affiliate) to track that you came from our site. This is how we may receive commission. These cookies do not identify you personally.
| Cookie Name | Purpose | Duration |
|---|---|---|
| awin_* | Awin affiliate tracking | 30 days |
| cj_* | CJ Affiliate tracking | 30 days |
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. They include:
You can control and delete cookies in several ways:
All modern browsers allow you to manage cookies in their settings. You can block all cookies, block third-party cookies only, or delete cookies that have already been set. Note that blocking essential cookies will affect how the website works.
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
You can opt out of interest-based advertising and affiliate tracking via the Your Online Choices tool.
When you first visit our website, you will be shown a cookie notice. Essential cookies are always active. Analytics and referral cookies are only placed with your consent, as required by the UK Privacy and Electronic Communications Regulations (PECR).
You can withdraw or change your consent at any time by clearing your cookies and revisiting the site, or by adjusting your browser settings as described above.
We may update this Cookie Policy from time to time as we add or change cookies. The "last updated" date will reflect any changes.
Questions about our use of cookies: privacy@insurance101.co.uk